Empty restaurant tables are expensive.
Increasing dine-in footfall requires visibility, differentiation and compelling reasons for customers to visit.
1. Improve Google Maps Visibility
Maintain an accurate and attractive Google Business Profile.
2. Market the Entire Restaurant Experience
Show food, ambience, entertainment, convenience, celebrations and social experiences.
3. Become Known for Something
Strong differentiators might include Sunday brunch, signature kebabs, rooftop sunsets, live music, regional cuisine or cocktails.
4. Partner With Nearby Businesses
Work with offices, gyms, salons, hotels, residential communities and event companies.
5. Create Weekday Reasons to Visit
Consider special menus, community events, live music, tastings and experiences.
6. Create Corporate Packages
Offer team lunches, corporate dinners, meetings, catering and corporate packages.
7. Promote Celebrations
Develop packages and landing pages for birthdays and anniversaries.
8. Collaborate With Relevant Local Creators
Evaluate audience relevance, geography, engagement and content quality.
9. Encourage User-Generated Content
Create visually appealing experiences that customers naturally want to share.
10. Retarget Interested Customers
Retarget people who interacted with your website or social media.
11. Build a Customer Database
With permission, stay connected about events, menu launches, offers and celebrations.
12. Start Occasion Campaigns Early
Prepare creative assets, offers and advertising in advance.
13. Improve Restaurant Signage
Make your restaurant easy to locate.
14. Improve Front-of-House Experience
Marketing brings customers in; service determines whether they return.
15. Ask Customers How They Found You
Capture discovery sources whenever possible and compare them with campaign data.
Conclusion
Restaurant footfall grows when customers know the restaurant exists and have a strong reason to visit.
Increase Restaurant Footfall with Fielmente
Fielmente helps restaurants use local SEO, digital advertising, social media and content marketing to improve discovery and customer acquisition.
FAQs
How can I increase restaurant footfall?
Improve local SEO, Google Maps visibility, social media presence, restaurant events, partnerships, paid campaigns and customer retention.
How can restaurants attract more weekday customers?
Develop targeted weekday experiences, corporate packages, events and local campaigns.
Does social media increase restaurant footfall?
Social media can influence discovery and consideration when content is supported by local targeting and clear conversion options.
Not sure which platform fits your property? Get a free 15-minute website audit from our team.
