Hotel metasearch marketing

Win the price comparison on Google, Tripadvisor, trivago and Kayak

Before they book, many guests check your price on a comparison site. Metasearch puts your own website in that list next to the OTAs, so the guest who was going to book anyway can book with you. We run Google Hotel Ads, Tripadvisor, trivago and Kayak as one plan, with one rule: a direct booking must cost less than the OTA commission it replaces.

Google, Tripadvisor, trivago and Kayak in one plan
Rate parity checked before any spend
Booking engine tracking on every channel

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Get a free metasearch review.

Tell us your booking engine, your main source markets and which comparison sites you're on today. We'll check your rates, parity and tracking, and send a written plan.

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133+ hospitality brands we've worked with

Google Partner · Meta Business Partner · Clients in India, UAE, Oman, UK, USA, Canada, Nepal, Sri Lanka and Australia

How metasearch has changed

Fewer bidding models, higher stakes on price accuracy.

Metasearch pricing has shifted in the last two years. Google retired commission-based bidding for hotel ads, so hotel ads are now bought per click and steered by value targets such as Target ROAS^[1]. trivago went the other way: from 1 September 2025 it phased out cost-per-click bidding and runs only on cost per acquisition, with a global minimum net CPA of 10% and commission charged only on completed stays^[2].

What hasn't changed is that metasearch rewards the right price. Google's free booking links rank partly on historical price accuracy^[4], and a direct rate that's higher than an OTA's, or wrong, wastes every click. Before any budget, we check your rate parity and the feed from your booking engine.

1 Sep 2025trivago switched to CPA-only bidding, with a 10% minimum net CPA^[2]

Target ROASGoogle's recommended bid strategy since hotel commission bidding was retired^[1]

FreeGoogle free booking links, ranked on usefulness and price accuracy^[4]

15–30%typical OTA commission a metasearch booking has to beat^[6]

Traveller comparing hotel prices on a laptop

Parity comes first

If an OTA shows a lower price than your own website on the same comparison screen, metasearch spend sends guests to the OTA. We check parity across your markets and fix leaks at the source before bidding.

Each site, its own model

Google is bought per click with value targets^[1], trivago on commission per completed stay^[2], and Tripadvisor and Kayak per click^[3]. We set bids in each model from the same number: the most a direct booking can cost and still beat the OTA.

One report, not four

Each site reports its own bookings. We reconcile them against your booking engine, so a booking counted by two sites isn't paid for, or celebrated, twice.

What changes when we run your metasearch.

Without it

OTAs shown on comparison sites with your rooms, your own website missing
A direct rate higher than the OTAs on the same screen
Each site's bids set separately, on different logic
Four reports that claim more bookings than you actually received

With Fielmente

Your direct rate live on Google, Tripadvisor, trivago and Kayak
Parity checked and fixed by market before spend
Bids on every site set from the cost of an OTA booking
One report reconciled with your booking engine

What we do

The metasearch channels we manage.

Each has its own page where it needs one. All run from the same plan and the same booking engine data.

Proof

Google results for Indian hotels and resorts.

Our published case studies are Google Ads accounts. They show how we work on any paid channel: track real bookings, fix the page, then scale.

54,900+guest enquiries tracked from Google Ads

−70%cost per enquiry, 2024 to 2026

23hospitality ad accounts managed

9countries we've worked in

Google Ads results across 23 client accounts we manage, Sep 2023 – Sep 2026. Enquiries are tracked calls, WhatsApp chats, forms and booking clicks.

Case studies

Google Ads Case Study: EBC Mussoorie

Most of what Google counted as conversions were map taps — visibility, but few direct booking conversations.

Google Ads Case Study: Hotel Green Castle, Mussoorie

Scaling Google Ads in Mussoorie's crowded hotel market without the cost per enquiry blowing out.

Through their OTA listing, optimization, and revenue management services, we have seen significant growth in our revenue.

Unnati Stayinn · OTA and revenue management client (Eazotel)

Great team to work with. Adaptive as Ottawa is a very unique market and they have learnt very quickly. Great initiative taken to explore and make a big impression in the market.

Donald Wingell, CFBE · Hospitality client, Ottawa, Canada

Metasearch results depend on your rates, parity and booking engine more than on bids. We'll tell you if those need fixing before spend can pay back.

Pricing models

How each metasearch site charges hotels.

Models change often. These are the current ones, with what we watch on each.

Site	How you pay	What we watch
Google Hotel Ads	Per click, with Target ROAS recommended; commission bidding was retired^[1]	Price accuracy, booking value tracking and cost per booking
Google free booking links	Free, ranked on usefulness and price accuracy^[4]	That your direct rate shows and stays accurate
trivago	CPA only since 1 September 2025, minimum net CPA 10%, charged on completed stays^[2]	The CPA level against your OTA commission
Tripadvisor	Per click for price comparison and Sponsored Placements^[3]^[5]	Cost per click by market and bookings on your engine
Kayak	Per click^[3]	Whether your source markets use it enough to justify a campaign

Third-party summaries of metasearch pricing vary. We confirm terms in each platform's own account before setting budgets.

Requirements

What a hotel needs for metasearch.

A connected booking engine

Your booking engine or channel manager sending live rates and availability to each site.

Rate parity

A direct rate at least equal to the OTAs on the same dates, rooms and conditions.

A fast booking page

A mobile booking flow that shows the same price as the comparison site, taxes included.

Booking tracking

Confirmed bookings and values passed back to each site, and reconciled in one report.

Complete profiles

Google Business Profile and Tripadvisor listing with current photos, amenities and details.

A cost ceiling

The most a direct booking can cost and still beat OTA commission. Every bid follows from it.

How it works

How we run hotel metasearch.

Rates and tracking first, then channels in the order that pays back fastest.

Week 1
Rates, parity and feeds
Your direct rate against OTAs by market and device, your booking engine's connections, and how bookings are tracked.
Weeks 1–3
Free first
Google free booking links live and accurate, and parity issues fixed with your channel manager and OTAs.
Weeks 3–6
Paid channels
Google Hotel Ads first, then Tripadvisor, trivago and Kayak where your markets use them.
Every month
Reconcile and adjust
Bookings by site reconciled with your booking engine, cost per booking against OTA commission, and bids adjusted.

Working together

Three ways to start.

Founded in 2020 by Sachin Kapoor, a hotelier with a master's in hospitality from WGSHA Manipal and sales and marketing experience at Marriott and Hyatt.

Free growth plan

We review your website, Google presence, ads, OTA listings and reviews, and send a written plan with priorities and a realistic target.

Request your plan

Monthly growth retainer

One team runs the channels in your plan — ads, SEO, social, OTA and CRM — with a monthly report and review call.

Launch or recovery sprint

An 8–12 week push for an opening, a relaunch or a slow season, focused on the fastest routes to enquiries.

Questions

Hotel Metasearch Marketing Agency: FAQs.

Something else on your mind? Call +91 95018 68775 or email us.

What is hotel metasearch?

Price comparison sites such as Google Hotels, Tripadvisor, trivago and Kayak, which show a hotel's room prices from OTAs and the hotel's own website side by side. Metasearch marketing gets your direct rate into that comparison and pays for better visibility where it makes sense.

Is metasearch worth it for an independent hotel?

When your direct rate is at least level with the OTAs and your booking engine converts well, yes: it lets guests who were going to book anyway book with you instead of an OTA. If parity or the booking engine is the problem, we fix that first.

Does trivago still offer cost per click?

No. trivago phased out CPC bidding on 1 September 2025 and now runs on cost per acquisition, with a global minimum net CPA of 10% and commission charged only on completed stays.

Can we pay Google per stay?

No. Google retired commission-based bidding for hotel ads. Hotel ads are bought per click and usually steered by Target ROAS. Free booking links remain free.

Which metasearch sites should we start with?

Usually Google free booking links, then Google Hotel Ads, because that's where most guests compare. Tripadvisor, trivago and Kayak follow if your source markets use them.

Does our booking engine need to support metasearch?

Yes. It, or your channel manager, has to send live rates and availability to each site. If yours can't, we'll help you choose one that can.

Explore

Related services and markets.

Ready to win the price comparison?

Get a free review of your rates, parity, booking engine and metasearch channels, with a written plan.

Or call +91 95018 68775 · sachin@fielmente.com