Google Ads Case Study: Hotel Green Castle, Mussoorie

Overview

• Brand: Hotel Green Castle
• Location: Mussoorie, Uttarakhand, India
• Service: Google Ads management, landing pages and conversion tracking
• Period compared: Oct 2024 – Mar 2025 (first six months) vs Apr – Sep 2026

The Challenge

Mussoorie is one of the most crowded hotel markets in North India, and search demand swings hard between summer, long weekends and the off-season. The goal was to scale budget into peak demand without the cost per enquiry blowing out — the usual failure mode when a hotel simply raises its daily budget.

What We Did

• 1. Search campaigns - About 90% of spend on Mussoorie stay intent, with Performance Max added for reach at low cost.
• 2. Dedicated landing page - Book Now, WhatsApp and a click-to-call number, each tracked.
• 3. Call tracking - On ads and the page, so phone bookings count toward optimisation.
• 4. Seasonal scaling - Budget pushed into peak months (Mar–Apr, Aug), which delivered the lowest cost per enquiry, ₹26–33.

Results

• • Enquiries per month: 106 → 1,005 (9.5×)
• • Cost per enquiry: ₹75 → ₹49 (−35%)
• • Clicks over six months: 4,218 → 36,450
• • Click-to-enquiry rate held at 15–16.5% while scaling

How We Measured

All figures come from the client's Google Ads account and are monthly averages over each period. An enquiry is a tracked call, WhatsApp chat, form submission or Book Now click into the booking engine; map-direction taps and page views are not counted. Enquiries are not confirmed bookings.