Google Ads Case Study: The Rudraksh, A Himalayan Retreat

Overview

• Brand: The Rudraksh, A Himalayan Retreat
• Location: Tehri Garhwal, Uttarakhand, India
• Service: Google Ads management, landing pages and conversion tracking
• Period compared: Dec 2024 – Mar 2025 (launch) vs Apr 2025 – Jan 2026 (10 months)

The Challenge

A remote, family-run retreat with no big-brand recognition and a modest budget. In the first months, ads generated plenty of cheap clicks but almost no measurable enquiries — so there was nothing for Google's bidding to learn from.

What We Did

• 1. Clean conversion tracking - Book Now, Book Your Stay, calls and WhatsApp.
• 2. Search-led structure - Over 99% of spend focused on high-intent stay searches.
• 3. Beyond the ads - OTA listing audits, retreat brochures and in-room guest collateral.
• 4. Retreat programmes - Since 2026, budget has shifted toward themed retreats — a higher-value, lower-volume enquiry.

Results

• • Enquiries per month: 4 → 447
• • Cost per enquiry: ₹1,570 → ₹41 (−97%)
• • Click-to-enquiry rate: 0.2% → 10.5%
• • 4,467 enquiries in 10 months

How We Measured

All figures come from the client's Google Ads account and are monthly averages over each period. An enquiry is a tracked call, WhatsApp chat, form submission or Book Now click into the booking engine; map-direction taps and page views are not counted. Enquiries are not confirmed bookings.