Google Ads Case Study: The Rudraksh, A Himalayan Retreat

Google Ads Case Study: The Rudraksh, A Himalayan Retreat

Plenty of cheap clicks but almost no measurable enquiries — nothing for Google's bidding to learn from.

Results at a glance

  • Enquiries per month4474
  • Cost per enquiry₹41from ₹1,570(−97%)
  • Click-to-enquiry rate10.5%0.2%
The Rudraksh, A Himalayan Retreat: enquiries per monthTracked enquiries per month from Google Ads (calls, WhatsApp chats, forms and booking clicks).
0200400600800Dec ’24: 2 enquiries, ₹4,241 eachDec ’24Jan ’25: 6 enquiries, ₹1,265 eachMar ’25: 4 enquiries, ₹692 eachApr ’25: 164 enquiries, ₹48 eachApr ’25May ’25: 253 enquiries, ₹59 eachJun ’25: 285 enquiries, ₹28 eachJul ’25: 564 enquiries, ₹31 eachJul ’25Aug ’25: 279 enquiries, ₹41 eachSep ’25: 262 enquiries, ₹51 eachOct ’25: 541 enquiries, ₹54 eachOct ’25Nov ’25: 635 enquiries, ₹39 eachDec ’25: 741 enquiries, ₹38 eachJan ’26: 743 enquiries, ₹35 eachJan ’26
BeforeWith Fielmente's current setup

Source: The Rudraksh Google Ads account, Dec 2024 to Jan 2026 (the period this case study covers). No data for Feb 2025.

Overview

  • Brand: The Rudraksh, A Himalayan Retreat
  • Location: Tehri Garhwal, Uttarakhand, India
  • Service: Google Ads management, landing pages and conversion tracking
  • Period compared: Dec 2024 – Mar 2025 (launch) vs Apr 2025 – Jan 2026 (10 months)

The Challenge

A remote, family-run retreat with no big-brand recognition and a modest budget. In the first months, ads generated plenty of cheap clicks but almost no measurable enquiries — so there was nothing for Google's bidding to learn from.

What We Did

  • 1. Clean conversion tracking - Book Now, Book Your Stay, calls and WhatsApp.
  • 2. Search-led structure - Over 99% of spend focused on high-intent stay searches.
  • 3. Beyond the ads - OTA listing audits, retreat brochures and in-room guest collateral.
  • 4. Retreat programmes - Since 2026, budget has shifted toward themed retreats — a higher-value, lower-volume enquiry.

Results

  • • Enquiries per month: 4 → 447
  • • Cost per enquiry: ₹1,570 → ₹41 (−97%)
  • • Click-to-enquiry rate: 0.2% → 10.5%
  • • 4,467 enquiries in 10 months

How We Measured

All figures come from the client's Google Ads account and are monthly averages over each period. An enquiry is a tracked call, WhatsApp chat, form submission or Book Now click into the booking engine; map-direction taps and page views are not counted. Enquiries are not confirmed bookings.

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