Social Media Case Study: Hotel Platinum, Shravasti

Overview

• Brand: Hotel Platinum Shravasti
• Location: Shravasti, Uttar Pradesh, India
• Category: Hotel with a restaurant, in a Buddhist pilgrimage town
• Service: Instagram management and content
• Period: May – July 2022

The Challenge

Shravasti draws Buddhist pilgrims and tour groups from across Asia, but Hotel Platinum's Instagram was dormant. Between February and early May 2022 it reached about 60 accounts and had around 70 followers, so the hotel was missing from the place many travellers now check before they book.

What We Did

• 1. Profile and content plan - A clear profile and a calendar built around the rooms, the restaurant and the town's pilgrimage sites.
• 2. A steady rhythm - 39 posts, 52 stories and 12 reels in 90 days.
• 3. Reels first - Short videos to reach people who did not follow the account yet.

Results

• • Accounts reached in 90 days: about 60 → 56,100
• • Accounts engaged: 2 → 939
• • Followers: about 70 → 226 (+222%)

How We Measured

All figures come from the hotel's Instagram Insights for 3 May – 31 July 2022, compared with the 90 days before, saved in our records at the time. Reach peaked in May and June; July alone reached 3,612 accounts. Reach measures awareness, not bookings.