Social Media Case Study: Hotel Platinum, Shravasti
A hotel in a Buddhist pilgrimage town whose Instagram reached about 60 people in three months.
Results at a glance
- Accounts reached in 90 days56,100May–July 2022, up from about 60
- Accounts engaged939Up from 2 in the previous 90 days
- Followers226+222% in 90 days
- Content published10339 posts, 52 stories, 12 reels
Source: Hotel Platinum Shravasti Instagram Insights for 3 May – 31 July 2022, compared with 2 February – 2 May. Reach counts unique accounts, not bookings.
Overview
- Brand: Hotel Platinum Shravasti
- Location: Shravasti, Uttar Pradesh, India
- Category: Hotel with a restaurant, in a Buddhist pilgrimage town
- Service: Instagram management and content
- Period: May – July 2022
The Challenge
Shravasti draws Buddhist pilgrims and tour groups from across Asia, but Hotel Platinum's Instagram was dormant. Between February and early May 2022 it reached about 60 accounts and had around 70 followers, so the hotel was missing from the place many travellers now check before they book.
What We Did
- 1. Profile and content plan - A clear profile and a calendar built around the rooms, the restaurant and the town's pilgrimage sites.
- 2. A steady rhythm - 39 posts, 52 stories and 12 reels in 90 days.
- 3. Reels first - Short videos to reach people who did not follow the account yet.
Results
- • Accounts reached in 90 days: about 60 → 56,100
- • Accounts engaged: 2 → 939
- • Followers: about 70 → 226 (+222%)
How We Measured
All figures come from the hotel's Instagram Insights for 3 May – 31 July 2022, compared with the 90 days before, saved in our records at the time. Reach peaked in May and June; July alone reached 3,612 accounts. Reach measures awareness, not bookings.
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