Branding & Social Media Case Study: Döner & Gyros, Chandkheda

Overview

• Brand: Döner & Gyros (franchise outlet)
• Location: Chandkheda, Ahmedabad, Gujarat, India
• Category: Quick-service doner and gyros
• Service: Menu design, Google Business Profile, social media, influencer marketing, paid reels

The Challenge

Chandkheda has no shortage of fast food. The outlet needed local people to know it was there, recognise the brand and choose it, with an online presence to match.

What We Did

• 1. Display menu - A menu board designed around the brand's position: quality ingredients, freshly prepared.
• 2. Google Business Profile - Profile optimisation and local listings, so the outlet shows up in nearby searches.
• 3. Content and influencers - A content plan and collaborations with local creators.
• 4. Paid reels - A targeted reels campaign for the area around the outlet.

Results

• • One reels campaign reached 497,000 targeted accounts
• • Followers and engagement grew with the content and influencer work

How We Measured

Reach comes from the Instagram ad results for the reels campaign in early 2023. It measures how many accounts saw the reels, not orders; we do not hold the outlet's sales data.