Branding & SEO Case Study: Wabi Sabi Resort, Igatpuri

Overview

• Brand: Wabi Sabi Resort
• Location: Igatpuri, Maharashtra, India
• Category: Nature resort in the Western Ghats
• Service: Brand identity, on-property collateral, SEO, social media content, menu design
• Working together: since 2024

The Challenge

Wabi Sabi is named after the Japanese idea of finding beauty in simplicity and imperfection. The resort sits among hills with more than 500 species of plants and trees, but it had no visual identity to carry that idea, and its new website had almost no search presence: a domain authority of 1 and 38 backlinks.

What We Did

• 1. Brand identity - Logo, a deep teal and sand palette, typefaces and a brand pattern, set out in brand guidelines.
• 2. On-property collateral - Room-number signs, key cards, water bottles, toiletries, the menu and a guest feedback form, all in the same system.
• 3. SEO - Keyword research for Igatpuri stays, on-page fixes, site speed and backlink building, reported every month.
• 4. Social content - Seasonal reels, from monsoon getaways to corporate retreats.

Results

• • 19 of 21 target keywords ranking on Google
• • Organic visits a month: 750 → 1,000
• • Domain authority: 1 → 11; page authority: 10 → 27
• • Backlinks: 38 → 1,500+
• • SEO score 100 and a mobile speed score of 78
• • All organic traffic from non-brand searches, now including the Igatpuri region

How We Measured

Figures come from Fielmente's SEO report dated 26 July 2024, which tracks keyword rankings, Google Analytics traffic and backlinks from the start of the project. Domain and page authority are third-party scores, not Google's. Organic visits are not bookings.