Google Ads Case Study: EBC Mussoorie

Overview

• Brand: EBC Mussoorie
• Location: Mussoorie, Uttarakhand, India
• Service: Google Ads management, landing pages and conversion tracking
• Period compared: Sep 2023 – Dec 2024 vs Oct 2025 – Apr 2026 (peak season)

The Challenge

In EBC's early campaigns, most of what Google counted as conversions were Google Maps direction taps — useful visibility, but few direct booking conversations. The resort wanted enquiries it could close, not just visibility.

What We Did

• 1. Structured Search campaigns - 98% of spend in the last 12 months.
• 2. Dedicated landing page - Book Your Stay / Book Your Mountain Escape, call and WhatsApp CTAs.
• 3. Seasonal scaling - Budget scaled into the Oct–Apr season, when enquiries peaked at 736 a month (Dec 2025).
• 4. Occupancy-led budgets - Spend eased back from May 2026 in line with the resort's occupancy.

Results

• • Direct enquiries per month: 11 → 449 (39×)
• • Cost per enquiry: ₹396 → ₹223 (−44%)
• • Click-to-enquiry rate: 1.5% → 15.6%
• • A three-year relationship, since Sep 2023

How We Measured

All figures come from the client's Google Ads account and are monthly averages over each period. An enquiry is a tracked call, WhatsApp chat, form submission or Book Now click into the booking engine; map-direction taps and page views are not counted. Enquiries are not confirmed bookings.