Social Media Case Study: Mahabir Palace, Kathmandu

Overview

• Brand: Mahabir Palace
• Location: Kathmandu, Nepal
• Category: Hotel with a restaurant and bar, conference hall and health club
• Service: Instagram and Facebook management, Meta ads, influencer marketing
• Started: July 2022

The Challenge

Mahabir Palace has rooms, a restaurant and bar, a conference hall, a health club and a jacuzzi, but on social media it was close to invisible. In early July 2022 Instagram showed the hotel to about 50 accounts a fortnight, and almost nobody engaged. The budget was small, so every rupee had to reach people planning a stay in Kathmandu.

What We Did

• 1. Meta ads - Six ads running at once on Instagram and Facebook, aimed at travellers planning a Kathmandu trip.
• 2. A creator partnership - A collaboration with the Nepal travel page Roaming Around Nepal, which publishes on TikTok, YouTube and Instagram.
• 3. Daily stories - 25 stories and 5 posts in the launch fortnight, showing the rooms, food and facilities.
• 4. One look and voice - Every post and ad in the same style, so the hotel is recognisable from one scroll to the next.

Results

• • Accounts reached in a fortnight: about 50 → 44,600
• • Accounts engaged: 1 → 224
• • Followers up 36% across July 2022

How We Measured

All figures come from the hotel's Instagram Insights for 4–31 July 2022, saved in our records at the time. Reach counts unique accounts that saw the content; it measures awareness, not bookings. We do not have booking figures from this period to publish.