Google Ads Case Study: Naad Wellness

Google Ads Case Study: Naad Wellness

Steady ad traffic but very few enquiries — often under 30 a month at ₹700–2,000 each.

Results at a glance

  • Enquiries per month556from 23(24×)
  • Cost per enquiry₹156from ₹906(−83%)
  • Click-to-enquiry rate24.5%2.4%
Naad Wellness: enquiries per monthTracked enquiries per month from Google Ads (calls, WhatsApp chats, forms and booking clicks).
0225450675900Nov ’24: 14 enquiries, ₹781 eachNov ’24Dec ’24: 38 enquiries, ₹716 eachJan ’25: 59 enquiries, ₹748 eachFeb ’25: 30 enquiries, ₹1,140 eachFeb ’25Mar ’25: 16 enquiries, ₹2,134 eachApr ’25: 8 enquiries, ₹1,187 eachMay ’25: 36 enquiries, ₹681 eachMay ’25Jul ’25: 14 enquiries, ₹1,511 eachAug ’25: 27 enquiries, ₹467 eachSep ’25: 6 enquiries, ₹1,367 eachSep ’25Oct ’25: 21 enquiries, ₹572 eachNov ’25: 22 enquiries, ₹677 eachDec ’25: 12 enquiries, ₹1,338 eachDec ’25Jan ’26: 16 enquiries, ₹1,221 eachFeb ’26: 85 enquiries, ₹513 eachMar ’26: 691 enquiries, ₹166 eachMar ’26Apr ’26: 760 enquiries, ₹184 eachMay ’26: 486 enquiries, ₹104 eachJun ’26: 284 enquiries, ₹113 eachJun ’26Jul ’26: 445 enquiries, ₹184 eachAug ’26: 892 enquiries, ₹153 eachSep ’26: 332 enquiries, ₹153 eachSep ’26
BeforeWith Fielmente's current setup

Source: Naad Wellness Google Ads account, Nov 2024 to Sep 2026. No data for Jun 2025. Highlighted months are the period compared in this case study (Mar–Sep 2026).

Overview

  • Brand: Naad Wellness
  • Location: Kundli, Delhi NCR, India
  • Service: Google Ads management, landing pages and conversion tracking
  • Period compared: Nov 2024 – Jan 2026 (14 months) vs Mar – Sep 2026 (7 months)

The Challenge

For over a year Naad's ads brought steady traffic but very few enquiries — often under 30 a month at ₹700–2,000 each. A retreat close to Delhi should win on convenience, but the landing experience wasn't turning interest into conversations.

What We Did

  • 1. Landing page audit and rebuild - Book Now and WhatsApp put front and centre.
  • 2. Ad group review - Budget concentrated where enquiries were actually coming from.
  • 3. Lead capture in the Eazotel dashboard - Cross-checked against the resort's guest records to measure lead-to-stay conversion.
  • 4. Budget scaled from March 2026 - With the click-to-enquiry rate holding above 20% every month since.

Results

  • • Enquiries per month: 23 → 556 (24×)
  • • Cost per enquiry: ₹906 → ₹156 (−83%)
  • • Click-to-enquiry rate: 2.4% → 24.5%
  • • 100% of spend on Search

How We Measured

All figures come from the client's Google Ads account and are monthly averages over each period. An enquiry is a tracked call, WhatsApp chat, form submission or Book Now click into the booking engine; map-direction taps and page views are not counted. Enquiries are not confirmed bookings.

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