Google Ads Case Study: Naad Wellness

Overview

• Brand: Naad Wellness
• Location: Kundli, Delhi NCR, India
• Service: Google Ads management, landing pages and conversion tracking
• Period compared: Nov 2024 – Jan 2026 (14 months) vs Mar – Sep 2026 (7 months)

The Challenge

For over a year Naad's ads brought steady traffic but very few enquiries — often under 30 a month at ₹700–2,000 each. A retreat close to Delhi should win on convenience, but the landing experience wasn't turning interest into conversations.

What We Did

• 1. Landing page audit and rebuild - Book Now and WhatsApp put front and centre.
• 2. Ad group review - Budget concentrated where enquiries were actually coming from.
• 3. Lead capture in the Eazotel dashboard - Cross-checked against the resort's guest records to measure lead-to-stay conversion.
• 4. Budget scaled from March 2026 - With the click-to-enquiry rate holding above 20% every month since.

Results

• • Enquiries per month: 23 → 556 (24×)
• • Cost per enquiry: ₹906 → ₹156 (−83%)
• • Click-to-enquiry rate: 2.4% → 24.5%
• • 100% of spend on Search

How We Measured

All figures come from the client's Google Ads account and are monthly averages over each period. An enquiry is a tracked call, WhatsApp chat, form submission or Book Now click into the booking engine; map-direction taps and page views are not counted. Enquiries are not confirmed bookings.