Meta ads for hospitality

Facebook and Instagram ads that make people want to stay, eat and celebrate with you

Guests rarely search for a place they haven't heard of. Meta ads put your rooms, food and events in front of the right people before they start searching, and Meta's travel ads can show each person the rooms and dates they looked at^[1]. We run them as a Meta Business Partner team, judged on enquiries and bookings, not likes.

Google Partner and Meta Business Partner team
Reels, shoots and ads planned by one hospitality team
Leads answered on WhatsApp within minutes

Get a free growth plan

Get a free Meta ads plan.

Share your Instagram and Facebook pages and, if you advertise already, read-only access to Ads Manager. We'll review creative, audiences, tracking and landing pages, and send a written plan.

Your name

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Property or company

Type

City and country

What do you need help with?

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Free and no obligation.

133+ hospitality brands we've worked with

Google Partner · Meta Business Partner · Clients in India, UAE, Oman, UK, USA, Canada, Nepal, Sri Lanka and Australia

What Meta ads do for hospitality

Search catches demand. Meta creates it..

Search ads reach people who already know what they want. Meta ads reach people before that point: the couple who'd love a hill-station weekend but hasn't picked one, the family planning the next school holiday, the office team looking for a party venue. For hotels, resorts, restaurants and venues, that's often where the booking really starts.

Meta also has ad formats built for travel. Its travel ads promote items from a hotel catalog, use cross-device intent signals and can show each person the property they viewed, with its price^[1]. They depend on clean tracking: a Search event when someone checks dates, ViewContent on room pages, InitiateCheckout when booking starts and Purchase on confirmation, sent through the Pixel and the Conversions API^[2].

3travel ad types Meta supports: hotels, flights and destinations^[1]

4booking events to track for travel ads: Search, ViewContent, InitiateCheckout and Purchase^[2]

15–30%typical OTA commission a direct booking from Meta can save^[3]

39%of active US travellers used AI to plan trips in H2 2025, so discovery is spreading across channels^[4]

Restaurant's Instagram feed open on a phone

Creative is the targeting

Meta's delivery decides who sees an ad largely from the ad itself. A Reel of your pool at sunset finds people who want a pool holiday. We plan shoots and edits around the reasons guests choose you, then test several versions at once.

Retargeting needs a catalog

A hotel catalog with each property or room, its price and photos lets Meta show people the exact rooms they looked at^[1]. Without it, retargeting falls back to generic ads that convert far less well.

Judge Meta on its own job

Meta ads often start a booking that finishes on Google or by WhatsApp. We track leads, assisted bookings and cost per lead, so Meta isn't cut for not doing search's job.

What changes when we run your Meta ads.

Without it

Boosted posts with no plan, judged on likes and reach
No Pixel or Conversions API, so Meta optimises for clicks, not bookings
Generic retargeting that shows the same ad to everyone
Leads from forms and DMs left waiting for hours

With Fielmente

Campaigns for each goal: bookings, leads, events and launches
Booking events tracked through the Pixel and Conversions API
Catalog retargeting that shows people the rooms and offers they viewed
Every lead answered on WhatsApp in minutes and logged in a CRM

What we do

What we run on Facebook and Instagram.

Ads for each part of the guest journey, with the creative and tracking behind them.

Proof

How we measure paid media for hospitality.

Our published case studies are Google Ads accounts, where we hold three years of comparable data. They show the habits we bring to Meta: track real enquiries, fix the page, then scale what converts.

54,900+guest enquiries tracked from Google Ads

−70%cost per enquiry, 2024 to 2026

23hospitality ad accounts managed

9countries we've worked in

Google Ads results across 23 client accounts we manage, Sep 2023 – Sep 2026. Enquiries are tracked calls, WhatsApp chats, forms and booking clicks.

Case studies

Google Ads Case Study: Naad Wellness

Steady ad traffic but very few enquiries — often under 30 a month at ₹700–2,000 each.

Google Ads Case Study: Naturoville Wellness Resort

Naturoville was already spending over ₹2 lakh a month on Google Ads, but each enquiry cost more than ₹1,500 and fewer than 2 in 100 clicks became a conversation.

Great team to work with. Adaptive as Ottawa is a very unique market and they have learnt very quickly. Great initiative taken to explore and make a big impression in the market.

Donald Wingell, CFBE · Hospitality client, Ottawa, Canada

We have used Fielmente for all our marketing and advertising needs since December 2021. It has been a very professional and smooth experience. They listen to our needs carefully and then plan accordingly.

Atinder Bajwa · Fielmente client since 2021

We don't publish Meta ads case studies yet. Ask us for examples from properties and restaurants close to yours.

Campaign types

Which Meta campaign for which goal.

Goal	Campaign	What we measure
Fill rooms for specific dates	Sales campaigns with a travel catalog and booking events^[1]	Bookings, revenue and cost per booking from your booking engine
Win back people who looked	Catalog retargeting of the rooms and offers they viewed	Returning visitors, started bookings and completed bookings
Weddings, events and groups	Lead campaigns with instant forms and WhatsApp	Cost per lead, site visits booked and events confirmed
Restaurant covers	Local awareness and message campaigns around your outlet	Reservations by DM and WhatsApp, and cost per reservation
New openings and launches	Reach and video campaigns in your source cities	Reach, video views, followers and early enquiries

Tracking

The events Meta needs to optimise for bookings.

Each one fires at a meaningful step and is sent from the browser and the server, deduplicated so one booking counts once^[2].

Search

When a guest checks availability with dates and guests, so Meta learns who's planning a trip.

ViewContent

On a specific room or property page, matched to the item in your catalog.

InitiateCheckout

When the booking process starts, not when someone simply views rooms.

Purchase

On a confirmed booking, with the real value and currency.

Lead

For forms and WhatsApp enquiries, so wedding and event campaigns optimise toward real enquiries.

Consent

Tracking set up within the consent rules of the markets you advertise in.

How it works

How we run Meta ads.

Tracking, creative and a clear goal for each campaign, then monthly decisions on real results.

Weeks 1–2
Tracking and catalog
Pixel and Conversions API with booking events, a hotel catalog where it fits, and lead routing to WhatsApp and your CRM.
Weeks 2–3
Creative
A shoot or a brief for your team, and five to ten ad versions built around the reasons guests choose you.
Weeks 3–4
Launch
Prospecting in your source markets, retargeting for recent visitors, and lead forms for events and groups.
Every month
Review and refresh
Cost per lead, cost per booking, assisted bookings and frequency, with new creative before old ads tire.

Working together

Three ways to start.

Founded in 2020 by Sachin Kapoor, a hotelier with a master's in hospitality from WGSHA Manipal and sales and marketing experience at Marriott and Hyatt.

Free growth plan

We review your website, Google presence, ads, OTA listings and reviews, and send a written plan with priorities and a realistic target.

Request your plan

Monthly growth retainer

One team runs the channels in your plan — ads, SEO, social, OTA and CRM — with a monthly report and review call.

Launch or recovery sprint

An 8–12 week push for an opening, a relaunch or a slow season, focused on the fastest routes to enquiries.

Questions

Meta Ads Agency for Hotels and Restaurants: FAQs.

Something else on your mind? Call +91 95018 68775 or email us.

Do Facebook and Instagram ads work for hotels?

They work best for creating demand: weekend getaways, packages, weddings, retreats and new openings. They're weaker at catching guests who already know where they're going, which is search's job. We judge them on leads and assisted bookings as well as last-click bookings.

What are Meta travel ads?

Catalog ads for travel. A hotel catalog lists your properties or rooms with prices and photos, and Meta shows each person relevant items, including the ones they viewed on your website, using cross-device intent signals.

Do Meta ads work for restaurants?

Yes, especially local ads around your outlet for new menus, weekend nights, live events and festivals, with reservations taken by DM or WhatsApp. We measure them on reservations, not reach.

Do we need the Conversions API?

We recommend it alongside the Pixel. Browser tracking misses some events, and server-side events help Meta see bookings and optimise toward them. We set it up within the consent rules that apply to you.

How is this different from your social media management?

Social media management covers your organic Instagram and Facebook: content, posting and community. This service is the paid side: campaigns, audiences, catalogs, tracking and budgets. Most clients use both, run by the same team.

What budget do Meta ads need?

It depends on your markets and goals. We set a monthly budget from the bookings or leads you want and the cost per booking you can afford against OTA commission, and start with enough to test several creatives properly.

Explore

Related services and markets.

Want Meta ads judged on bookings?

Get a free plan with campaigns, creative and the tracking to measure them on enquiries and bookings.

Or call +91 95018 68775 · sachin@fielmente.com