Google Ads Case Study: Naturoville Wellness Resort

Overview

• Brand: Naturoville Wellness Resort
• Location: Rishikesh–Dehradun, Uttarakhand, India
• Service: Google Ads management, landing pages and conversion tracking
• Period compared: Jul–Dec 2024 vs Apr–Sep 2026 (six months each)

The Challenge

Naturoville is our largest Google Ads account and was already spending over ₹2 lakh a month in 2024 — but enquiries were thin. In the second half of 2024 each enquiry cost more than ₹1,500 and fewer than 2 in 100 clicks turned into a conversation. The spend was reaching people; the path from ad to enquiry was leaking.

What We Did

• 1. Search-first structure - 99% of spend in the last 12 months on high-intent wellness-retreat and therapy searches.
• 2. Dedicated landing pages - One page per offer: therapies, programmes, resort stays, the pool cabana and destination weddings.
• 3. Three enquiry routes on every page - WhatsApp, call and Book Now, each tracked as its own conversion.
• 4. Conversion tracking - Set up so bidding optimises toward real enquiries, not page views.

Results

• • Enquiries per month: 149 → 1,416 (9.5×)
• • Cost per enquiry: ₹1,543 → ₹177 (−89%)
• • Click-to-enquiry rate: 1.6% → 19.3%
• • Monthly budget: +9% — essentially flat

How We Measured

All figures come from the client's Google Ads account and are monthly averages over each period. An enquiry is a tracked call, WhatsApp chat, form submission or Book Now click into the booking engine; map-direction taps and page views are not counted. Enquiries are not confirmed bookings.