Google Ads Case Study: Naturoville Wellness Resort

Google Ads Case Study: Naturoville Wellness Resort

Naturoville was already spending over ₹2 lakh a month on Google Ads, but each enquiry cost more than ₹1,500 and fewer than 2 in 100 clicks became a conversation.

Results at a glance

  • Enquiries per month1,416from 149(9.5×)
  • Cost per enquiry₹177from ₹1,543(−89%)
  • Click-to-enquiry rate19.3%1.6%
Naturoville Wellness Resort: enquiries per monthTracked enquiries per month from Google Ads (calls, WhatsApp chats, forms and booking clicks).
07501,5002,2503,000Oct ’24: 157 enquiries, ₹1,451 eachOct ’24Nov ’24: 126 enquiries, ₹1,809 eachDec ’24: 93 enquiries, ₹2,430 eachJan ’25: 189 enquiries, ₹1,206 eachJan ’25Feb ’25: 428 enquiries, ₹533 eachMar ’25: 543 enquiries, ₹420 eachApr ’25: 500 enquiries, ₹455 eachApr ’25May ’25: 496 enquiries, ₹466 eachJun ’25: 443 enquiries, ₹461 eachJul ’25: 2 enquiries, ₹13,415 eachJul ’25Aug ’25: 956 enquiries, ₹208 eachSep ’25: 1,349 enquiries, ₹209 eachOct ’25: 989 enquiries, ₹232 eachOct ’25Nov ’25: 832 enquiries, ₹257 eachDec ’25: 719 enquiries, ₹338 eachJan ’26: 899 enquiries, ₹386 eachJan ’26Feb ’26: 707 enquiries, ₹357 eachMar ’26: 913 enquiries, ₹361 eachApr ’26: 1,768 enquiries, ₹174 eachApr ’26May ’26: 1,012 enquiries, ₹240 eachJun ’26: 1,208 enquiries, ₹219 eachJul ’26: 882 enquiries, ₹282 eachJul ’26Aug ’26: 929 enquiries, ₹287 eachSep ’26: 2,678 enquiries, ₹77 each
BeforeWith Fielmente's current setup

Source: Naturoville Google Ads account, Oct 2024 to Sep 2026. July 2025 shows almost no tracked enquiries. Highlighted months are the period compared in this case study (Apr–Sep 2026).

Overview

  • Brand: Naturoville Wellness Resort
  • Location: Rishikesh–Dehradun, Uttarakhand, India
  • Service: Google Ads management, landing pages and conversion tracking
  • Period compared: Jul–Dec 2024 vs Apr–Sep 2026 (six months each)

The Challenge

Naturoville is our largest Google Ads account and was already spending over ₹2 lakh a month in 2024 — but enquiries were thin. In the second half of 2024 each enquiry cost more than ₹1,500 and fewer than 2 in 100 clicks turned into a conversation. The spend was reaching people; the path from ad to enquiry was leaking.

What We Did

  • 1. Search-first structure - 99% of spend in the last 12 months on high-intent wellness-retreat and therapy searches.
  • 2. Dedicated landing pages - One page per offer: therapies, programmes, resort stays, the pool cabana and destination weddings.
  • 3. Three enquiry routes on every page - WhatsApp, call and Book Now, each tracked as its own conversion.
  • 4. Conversion tracking - Set up so bidding optimises toward real enquiries, not page views.

Results

  • • Enquiries per month: 149 → 1,416 (9.5×)
  • • Cost per enquiry: ₹1,543 → ₹177 (−89%)
  • • Click-to-enquiry rate: 1.6% → 19.3%
  • • Monthly budget: +9% — essentially flat

How We Measured

All figures come from the client's Google Ads account and are monthly averages over each period. An enquiry is a tracked call, WhatsApp chat, form submission or Book Now click into the booking engine; map-direction taps and page views are not counted. Enquiries are not confirmed bookings.

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