Hotel marketing agency · USA

A hotel marketing agency for US hotels that want to keep more of every booking

US online travel agencies took $100.3 billion in gross bookings in 2025, and hotels made up 63% of that total^[1]. We help independent and franchised hotels win back more of that demand through Google, AI search and their own guest lists, with a hotelier-led team that plans its day around yours.

Google Partner and Meta Business Partner
120+ hotel marketing projects since 2020
Founded by a hotelier with sales and marketing experience at Marriott and Hyatt

Get a free growth plan

Get a free growth plan for your US hotel.

Share your property and your goals. We'll audit your website, Google Business Profile, Hotel Center setup, paid search and OTA listings, then send a written plan you can act on.

Your name

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Phone / WhatsApp

Property or company

Type

City and country

What do you need help with?

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Free and no obligation.

Hospitality brands we've worked with

Google Partner · Meta Business Partner · Clients in India, UAE, Oman, UK, USA, Canada, Nepal, Sri Lanka and Australia

The US hotel market

A soft 2025, a stronger 2026, and more of the guest journey in other hands.

US hotels averaged 62.3% occupancy in 2025 at an average daily rate of $160.54, and occupancy and RevPAR both fell for the first full year since 2020^[2]. 2026 has gone better. Hotels sold a record number of room nights in the first half, and CoStar and Tourism Economics now forecast RevPAR growth of 4.4% for the year, helped by the FIFA World Cup and America250^[3].

The country has more than 64,000 lodging properties and about 5.7 million guest rooms, and more than 33,200 of those properties are small businesses^[4]. About two-thirds of US hotels are affiliated with a brand^[5]. Flagged or independent, the share of each booking you keep depends on how well your own website, Google listing and guest list compete with the OTAs.

62.3%US hotel occupancy in 2025, down 1.2%^[2]

+4.4%RevPAR growth forecast for 2026, raised in August^[3]

$100.3BUS OTA gross bookings in 2025, 63% of them hotels^[1]

39%of active US travelers used AI to plan trips, H2 2025^[6]

Two OTA groups dominate, and commission adds up

Expedia and Booking together held about 93% of the US OTA leisure and unmanaged business market in 2021^[7]. Commission typically runs 15–30% of the booking value, and effective rates climb higher once visibility programs are added^[8]. Google's free booking links, by contrast, cost nothing per click^[9], and they only work when your booking engine sends Google accurate, live rates.

Trip research is moving to AI

Among US travelers, the share using search engines to research trips fell from 51% in late 2024 to 36% in the second half of 2025, while the share using generative AI rose from 6% to 15%^[6]. Google's AI Mode has passed one billion monthly users^[10], and since August 27, 2026, US travelers can reserve hotel rooms inside it, with Booking.com, Expedia, Marriott, Hilton and IHG among the launch partners^[11]. To be recommended next to them, an independent hotel needs accurate data, clear content and strong reviews.

Hotel teams are stretched thin

In AHLA's February 2026 survey, more than half of hoteliers said their properties were understaffed, 65% named labor costs as a major pressure and 70% had raised wages^[12]. Marketing is often the job that slips. An outsourced team gives you specialists in paid search, SEO, email and OTA content without adding to payroll, plus a named lead who answers for the results.

Before and after Fielmente runs your US hotel's marketing.

Without it

OTAs collect commission on guests who searched for your hotel by name
Hotel Center and free booking links left unconnected or showing stale rates
Email and text lists built without clear records of who opted in
Marketing squeezed into the front office manager's spare hours

With Fielmente

Brand-name search, Hotel Ads and retargeting that send returning guests to your booking engine
Live rates flowing from your booking engine to Google, so free and paid listings show the right price
Opt-ins, unsubscribes and consent records built around CAN-SPAM and TCPA rules
A dedicated team that works through your night and reports back in your morning

What we do

Hotel marketing services for US properties.

Choose the channels you need, or hand us the full plan. Open any service for the details.

Proof

Results we can show you today.

Every case study we publish comes from a hotel or resort in India. We show them because the method travels: track every call, form and booking, then move budget toward the campaigns that produce them. That is how we would run your US account.

54,900+guest enquiries tracked from Google Ads

−70%cost per enquiry, 2024 to 2026

23hospitality ad accounts managed

9countries we've worked in

Google Ads results across 23 client accounts we manage, Sep 2023 – Sep 2026. Enquiries are tracked calls, WhatsApp chats, forms and booking clicks.

Case studies

Google Ads Case Study: Hotel Green Castle, Mussoorie

hotel green castle google ads

Problem: Scaling Google Ads in Mussoorie's crowded hotel ma ...

naad wellness google ads

Problem: Steady ad traffic but very few enquiries — often u ...

ebc mussoorie google ads

Problem: Most of what Google counted as conversions were ma ...

Great team to work with. Adaptive as Ottawa is a very unique market and they have learnt very quickly. Great initiative taken to explore and make a big impression in the market.

Donald Wingell, CFBE · Hospitality client, Ottawa, Canada

Eazotel was an excellent choice for my organisation and team. The ease of use, intuitive design and feature rich tools are absolutely top tier.

Tino Frangline · Eazotel platform client

American hospitality businesses are among the clients we've worked with, alongside others in Canada, the UK, the UAE, Oman, Nepal, Sri Lanka, Australia and India. There is no US case study on our site yet, so we'll put you in touch with references that suit your type of hotel.

Property types

Independent, soft brand or franchised: where we focus for each.

About two-thirds of US hotels carry a brand flag^[5], and each ownership model leaves different parts of marketing in the property's hands. We plan around the parts you control.

Property type	What you usually control	Where we focus first
Independent hotel	Everything: website, booking engine, paid search, OTA contracts and guest data.	Brand-name search and Hotel Ads to stop commission leaking to OTAs, local SEO, and an email list you own.
Soft brand or collection member	Your identity, website content and local marketing, with the brand's distribution and loyalty program behind you.	SEO and content that tell your story, social media and PR, and paid campaigns that complement the brand's own.
Franchised branded hotel	Your Google Business Profile, reviews, social accounts, local partnerships and group sales. The brand usually runs brand.com and brand-name search.	Reviews and local search, group and event lead generation, and property-level offers within the franchise rules.
Resort or destination hotel	Packages, activities and fees, with longer booking windows and more repeat guests.	Package pages that show the total price as the FTC fee rule requires^[13], seasonal campaigns and repeat-guest email.
Management company portfolio	Several hotels, flags and owners, each with its own reporting needs.	One playbook across properties, with a dashboard and a budget set by each hotel's need dates.

Franchise agreements vary. We confirm what yours allows before we change the website, paid search or guest communications.

Seasonality

Planning a US year around July, holiday weekends and big events.

US hotel demand has historically peaked in July, and weekend and weekday results work as a proxy for leisure and business travel^[14]. Budgets follow your calendar, and we revise them each month as your booking pace comes in.

Period	What the data shows	What we prioritize
June and July	Hotel demand historically peaks in July^[14]. AAA projected a record 72.2 million Americans would travel over the 2026 July 4 holiday, 85.1% of them by car^[15].	Drive-market campaigns aimed at nearby cities, weekend packages, and rate protection on peak nights.
Major events	During the FIFA World Cup, held from June 11 to July 19, 2026, host-city hotels posted RevPAR gains well above 20% in the opening weeks against a 13% forecast, and Miami rose 51.6% in a single week^[16].	Event landing pages and search campaigns built months ahead, with rates and minimum stays agreed with your revenue manager.
Weekdays vs weekends	Weekday results track business travel and weekend results track leisure^[14], so the two often move in different directions.	Separate campaigns: corporate, group and meeting pages for Monday to Thursday, leisure offers for Friday to Sunday.
International guests	The US received 68.3 million international visitors in 2025, 5.5% fewer than in 2024, and 34.3 million came from overseas^[17]. After Mexico and Canada, the UK and India sent the most visitors^[18].	Campaigns for the UK, India and Canada timed to each market's booking window, with landing pages written for first-time visitors.
Holidays and year end	Holiday travel lifts some markets while weekday business demand softens in others.	Gift cards and packages, holiday email to past guests, and next year's plan built from this year's booking data.

Every market has its own curve. A beach resort, an airport hotel and a downtown business hotel need different calendars, so we start from your pace reports and STR data.

Compliance built in

Total pricing, email and text rules handled before launch.

Since May 12, 2025, the FTC's fee rule has required hotels to show the total price, including mandatory charges such as resort fees, and to display it more prominently than other pricing^[13]. That covers your ads, metasearch listings, landing pages and email offers as much as your booking engine. We check every place a rate appears, so mandatory fees never surprise a guest at checkout.

Guest data carries its own rules. Commercial email needs honest headers and subject lines, a physical postal address and an opt-out you honor within 10 business days^[19]. Marketing texts sent with an autodialer need prior express written consent^[20]. 19 states now have comprehensive privacy laws, with Indiana, Kentucky and Rhode Island taking effect on January 1, 2026^[21]. Your attorney has the final word on legal questions, and we build the forms, lists and campaigns to follow their guidance.

Opt-in wording and unchecked boxes on booking engine, Wi-Fi and website forms, with consent stored on each guest record
Separate consent for SMS, so text campaigns only reach guests who agreed to them
Resort and destination fees included in advertised rates across ads, metasearch and email
Privacy notices and cookie settings reviewed for the states your guests come from

How it works

How the first 90 days run across two time zones.

India is 9.5 to 10.5 hours ahead of US Eastern time and 12.5 to 13.5 hours ahead of Pacific time. We plan around the gap: calls go in your early morning, most of the work happens during your night, and a written update is waiting when your day starts.

Week 1
Audit every channel
Website speed and price display, booking engine, Google Business Profile, Hotel Center, paid search, OTA content, reviews and email lists, measured against your competitive set.
Weeks 2–3
Plan, tracking and consent
A month-by-month channel plan, with call, form and booking tracking in GA4 and consent capture for email and texts set up before any budget is spent.
Weeks 3–6
Launch in order of impact
Brand search and Hotel Ads go first, then SEO and AI search fixes, email flows and social media, each one sending guests to your booking engine.
Month 2 onwards
Weekly notes, monthly reviews
A written update each week, a monthly call booked in your morning, and budget moved toward the campaigns with the lowest cost per booking.

Working together

Three ways to start.

Founded in 2020 by Sachin Kapoor, a hotelier with a master's in hospitality from WGSHA Manipal and sales and marketing experience at Marriott and Hyatt.

Free growth plan

We review your website, Google presence, ads, OTA listings and reviews, and send a written plan with priorities and a realistic target.

Request your plan

Monthly growth retainer

One team runs the channels in your plan — ads, SEO, social, OTA and CRM — with a monthly report and review call.

Launch or recovery sprint

An 8–12 week push for an opening, a relaunch or a slow season, focused on the fastest routes to enquiries.

Questions

Hotel Marketing Agency USA: FAQs.

Something else on your mind? Call +91 95018 68775 or email us.

Have you worked with hotels in the United States?

Yes. American hospitality businesses are part of our client history. The case studies on our site are all Indian, so before you commit we'll walk you through how we'd measure results for your hotel and share references that fit your property type.

How does an India-based team handle a US hotel's day-to-day work?

One account lead is your contact throughout, with a live dashboard you can check any time and email or WhatsApp for quick approvals. Video calls are booked in your working hours. For East Coast hotels that usually means early morning for you and early evening for us; for West Coast hotels, early morning for you and late evening for us. Most execution happens while you sleep, so a change you send at the end of your day can be ready by your next morning.

Why outsource hotel marketing instead of hiring in-house?

Hiring and keeping hotel staff is hard and expensive, and one in-house marketer rarely covers paid search, SEO, email, OTA content and reporting equally well. With us you get a team of 15+ hospitality marketers, each working in their own specialty, and one person accountable for your results. You can scale the work up for peak season and down again without a hiring cycle.

Can you work within our franchise agreement and brand standards?

Yes. We start by reading what your agreement allows. Brands often control the website, paid search on the brand name and guest email, so we focus on what stays with the property: your Google Business Profile, reviews, local SEO, social media, group and event sales, and campaigns for property-level packages. If a management company oversees the hotel, we report in the format they already use.

Are free booking links worth setting up if we already pay for Hotel Ads?

Yes. Clicks on free booking links cost you nothing, and Google ranks them on usefulness to the traveler while paid Hotel Ads compete in an auction, so running both gives your hotel more chances to be seen next to the OTAs. Both rely on accurate rates flowing from your booking engine to Hotel Center, so we fix that connection first and then watch price accuracy every week.

How do we show up when travelers plan trips with ChatGPT or Google's AI Mode?

Start with what AI tools read: a fast website with clear room, amenity and pricing details, structured data, consistent information on Google and the OTAs, and a steady flow of recent reviews. We then check how the main AI assistants describe your hotel, correct what's wrong at the source, and track the visits and bookings they send you.

Can you help us attract international guests?

Yes, where overseas travelers suit your hotel. We can run campaigns for UK, Canadian and Indian travelers alongside your domestic ones, with landing pages that answer the questions first-time visitors ask. As an Indian team, we know how Indian travelers research, compare and book.

Who owns the ad accounts, website and guest data?

You do. Google Ads, Hotel Center, Analytics, your Business Profile, email platform and guest lists are set up in your hotel's name, and we work as users with the access you grant. If we ever part ways, there's nothing to hand back.

When should we expect to see results?

Brand search, Hotel Ads and booking engine fixes tend to show in your numbers within the first month or two. SEO, AI visibility, reviews and email lists build more slowly, usually over three to six months. Your plan sets a target for each stage, so you can judge our progress against it.

Explore

Related services and markets.

Ready to keep more of every US booking?

Ask for a free growth plan. You'll get a written audit, a 90-day action list and a call booked in your time zone to walk through it.

Or call +91 95018 68775 · sachin@fielmente.com