Hotel marketing agency · United Kingdom

Hotel marketing agency for UK hotels, from London to the regions

Booking.com and Expedia are the two biggest revenue channels for UK hotels, with direct bookings in third place, and about 69% of check-ins are domestic guests^[1]. We help London and regional hotels move more of those stays to their own website, using search, AI visibility, OTA management and email that follows UK consent rules.

Cost per enquiry down 70% across our Google Ads accounts, 2024 to 2026
15+ hospitality marketers, led by a founder with Marriott and Hyatt sales experience
Google Partner and Meta Business Partner

Get a free growth plan

Get a free growth plan for your UK hotel.

Tell us about your hotel. We'll review your website, booking engine, Google listing, paid search, OTA content and email consent, then send a written plan with clear priorities.

Your name

Work email

Phone / WhatsApp

Property or company

Type

City and country

What do you need help with?

Website (optional)

Free and no obligation.

Hospitality brands we've worked with

Google Partner · Meta Business Partner · Clients in India, UAE, Oman, UK, USA, Canada, Nepal, Sri Lanka and Australia

The UK hotel market

London runs full, the regions fight for rate, and new levies are arriving.

London hotels averaged 82.5% occupancy in 2025, 1.2 points up on 2024, with RevPAR up 1.5%. Regional UK closed the year with RevPAR of £79, up 1.9%^[2]. The gap shows most clearly in rate: in the first quarter of 2026, London's ADR was £214.1 against £93.1 in the regions^[3].

Overseas residents made 42.6 million visits to the UK in 2024 and spent £31.6 billion^[4], and VisitBritain forecasts 44.2 million visits in 2026^[5]. Most hotel guests are still British, though. Domestic travellers account for about 69% of check-ins, and around 80.5% of UK hotel stays last a single night^[1]. Short stays mean more bookings to win for every room, and your Google listing and booking engine do much of that selling.

82.5%London hotel occupancy in 2025, up 1.2 points^[2]

£79regional UK RevPAR in 2025, up 1.9%^[2]

69%of UK hotel check-ins are domestic guests^[1]

44.2Minbound visits forecast for 2026^[5]

Front desk team checking in a hotel guest

OTAs lead, and your own website comes third

For UK hotels, Booking.com and Expedia bring in the most revenue, with direct bookings next^[1]. Across Europe, 51.3% of hotel bookings were direct in 2025, while OTAs accounted for 29.9% of overnights^[6]. With OTAs typically charging 15–30% commission on each booking^[7], every guest who books on your own site instead keeps that margin in the business.

British guests are watching the price

In VisitBritain's July 2026 tracker, 40% of UK adults said they were more likely to choose a UK trip over one abroad, and the top reason, given by 57% of them, was that UK holidays are cheaper^[8]. Clear prices, value packages and member rates on your own site give these guests a reason to book there.

Google still leads, and AI is joining it

In a ten-country Ipsos study for Google that included the UK, 53% of travellers said they regularly use Google Search for travel content^[9]. More than one in five UK travellers were already using AI to plan trips in the first half of 2025^[10], and Google's AI Overviews have more than 2 billion monthly users^[11]. We make your hotel easy to find, understand and book in both.

How your UK hotel's marketing changes with Fielmente.

Without it

Booking.com and Expedia take commission on guests who already knew your name
Marketing emails sent to lists with no clear record of consent
Rates advertised without VAT or a local visitor levy explained
Campaigns that run the same way in August as in January

With Fielmente

Brand search, Google Hotel Ads and a quick booking engine that bring returning guests direct
Opt-ins, soft opt-in and unsubscribe handling set up for UK GDPR and PECR
Price display checked for VAT and any visitor levy before an ad goes live
Budgets planned around bank holidays, school breaks and your own booking pace

What we do

Hotel marketing services for UK properties.

Start with one channel or hand us the whole plan. Every service below has its own page with the detail.

Proof

What our method has delivered so far.

All of our published case studies come from hotels and resorts in India. The method behind them carries over to a UK hotel unchanged: measure each enquiry and booking back to its source, then put the budget where the bookings come from.

54,900+guest enquiries tracked from Google Ads

−70%cost per enquiry, 2024 to 2026

23hospitality ad accounts managed

9countries we've worked in

Google Ads results across 23 client accounts we manage, Sep 2023 – Sep 2026. Enquiries are tracked calls, WhatsApp chats, forms and booking clicks.

Case studies

Google Ads Case Study: The Rudraksh, A Himalayan Retreat

the rudraksh google ads

Problem: Plenty of cheap clicks but almost no measurable en ...

Google Ads Case Study: Naturoville Wellness Resort

naturoville google ads

Problem: Naturoville was already spending over ₹2 lakh a mo ...

ebc mussoorie google ads

Problem: Most of what Google counted as conversions were ma ...

Great team to work with. Adaptive as Ottawa is a very unique market and they have learnt very quickly. Great initiative taken to explore and make a big impression in the market.

Donald Wingell, CFBE · Hospitality client, Ottawa, Canada

Through their OTA listing, optimization, and revenue management services, we have seen significant growth in our revenue.

Unnati Stayinn · OTA and revenue management client (Eazotel)

We've worked with UK hospitality businesses, and with clients in Australia, Canada, the USA, Sri Lanka, Nepal, Oman, the UAE and India. None of our published case studies is from the UK, so we'll offer references that suit your kind of property instead.

London and the regions

London and regional hotels need different plans.

The capital and the rest of the country trade very differently, so we build each plan from where your hotel sits and who it serves.

What matters	London hotels	Regional hotels
Trading, 2025 to 2026	82.5% occupancy in 2025^[2] and an ADR of £214.1 in the first quarter of 2026^[3].	RevPAR of £79 in 2025, up 1.9%^[2], and an ADR of £93.1 in the first quarter of 2026^[3].
Who you compete with	Chains, aparthotels and every OTA bidding on the same neighbourhood and landmark searches.	Fewer hotels nearby, but OTAs and listing sites often rank above your own website for town and county searches.
Where guests come from	Overseas leisure and business travellers on top of a large domestic base.	Mostly domestic guests: short breaks, weddings, family occasions and regional business.
What we prioritise	Rate protection through brand search and Hotel Ads, neighbourhood SEO, and campaigns timed to overseas booking windows.	Local search and Google Maps, destination packages, and a repeat-guest email list you own.
A common gap to check	Free booking links, which cost nothing per click^[12], not connected to live rates.	A Google Business Profile with old photos, the wrong categories or no booking link.

Coastal, country-house and airport hotels each follow their own patterns, so the plan always starts from your own data.

Seasonality

A UK year in hotel marketing.

Bank holidays, school breaks and the weather shape UK demand. We set offers and budgets for each period and revisit them as bookings come in.

Period	What to expect	What we focus on
January to March	January is the cheapest month for UK hotel stays, at around £150 on average^[1].	Valentine's and half-term breaks, business and group sales, and early-bird offers for Easter.
Easter and May	In 2026, Good Friday and Easter Monday fell on 3 and 6 April, with May bank holidays on the 4th and 25th^[13].	Long-weekend packages promoted as soon as rates load, with search budgets raised in the weeks before each holiday.
July to September	July is now the priciest month, at about £215 on average^[1]. 47% of UK adults planned a UK trip for July to September 2026^[8], and the summer bank holiday fell on 31 August^[13].	Protect rate on peak nights, sell longer midweek stays, and collect guest emails for next year.
October to December	Fewer people plan domestic trips: 33% of UK adults intended one for October to December 2026^[8]. Christmas Day and the Boxing Day substitute holiday fall on 25 and 28 December^[13].	Festive parties and dining, gift vouchers, New Year breaks, and early offers for spring.
Overseas guests, all year	Most visitors from Europe, the USA, Canada and Australia need a £20 ETA^[14], and since 25 February 2026 they can't travel without one^[15].	ETA reminders in confirmation emails, and campaigns timed to each source market's booking window.

Bank holiday dates shown are for England and Wales. Scotland and Northern Ireland have their own, and your pace data always comes first.

Rules built in

VAT, visitor levies and consent rules we build into your marketing.

Hotel accommodation is standard-rated for VAT^[16], and the standard rate is 20%^[17]. UKHospitality is campaigning for a lower rate for hospitality^[18], so we keep price messages easy to update. Visitor levies add another line to the bill. Edinburgh's 5% levy applies to stays from 24 July 2026, for up to five nights^[19]. Glasgow's 5% levy starts on 25 January 2027 and Aberdeen's 7% on 1 April 2027^[20]. Welsh councils can charge £1.30 per person per night, or 75p in hostels and campsites, from April 2027 at the earliest^[21]. In England, the government has announced powers for mayors to set an overnight levy as a percentage of the room price, with a bill to follow^[22], and Manchester's accommodation BID has charged £1 per room per night since April 2023^[23].

Guest data has rules of its own. Under UK GDPR, consent must be freely given, specific, informed and unambiguous, and pre-ticked boxes don't count^[24]. PECR requires specific consent for marketing emails and texts, with a soft opt-in for existing customers who were given a clear chance to opt out^[25]. The Data (Use and Access) Act 2025 raised maximum PECR fines to £17.5 million or 4% of turnover, and lets some low-risk cookies run without consent^[26]. Legal sign-off stays with your solicitor, and our part is making sure every form, list and campaign reflects their advice.

Advertised rates that include VAT and explain any visitor levy before checkout
Unticked opt-in boxes on every booking, Wi-Fi and enquiry form, with consent saved to the guest record
Soft opt-in used only for past guests, with an unsubscribe link in every email
Cookie banners reviewed against the new low-risk exemptions

Marketing team reviewing a hotel campaign on a laptop

How it works

Your first 90 days with us.

India is 4.5 hours ahead of the UK in summer and 5.5 hours ahead in winter, so your morning and lunchtime fall in our afternoon. Calls fit your working day, and changes you approve in the morning can go live the same day.

Week 1
Audit
Your Google Business Profile, website and booking engine, plus paid search, OTA listings, reviews and email consent records, benchmarked against hotels in your area.
Weeks 2–3
Plan around the calendar
A month-by-month plan built around bank holidays, local events and your pace, with conversion tracking and compliant forms in place first.
Weeks 3–6
Go live
Brand search and Hotel Ads first, then local SEO, AI search fixes, OTA content and email flows.
Month 2 onwards
Review and reallocate
A monthly call in UK hours to review cost per booking, direct share and revenue, then budget shifted to what's working.

Working together

Three ways to start.

Founded in 2020 by Sachin Kapoor, a hotelier with a master's in hospitality from WGSHA Manipal and sales and marketing experience at Marriott and Hyatt.

Free growth plan

We review your website, Google presence, ads, OTA listings and reviews, and send a written plan with priorities and a realistic target.

Request your plan

Monthly growth retainer

One team runs the channels in your plan — ads, SEO, social, OTA and CRM — with a monthly report and review call.

Launch or recovery sprint

An 8–12 week push for an opening, a relaunch or a slow season, focused on the fastest routes to enquiries.

Questions

Hotel Marketing Agency UK: FAQs.

Something else on your mind? Call +91 95018 68775 or email us.

Do you already work with UK hotels?

Yes. UK hospitality businesses are part of a client base that spans nine countries. We haven't published a UK case study, so we'll show you our Indian results, explain how we'd measure yours, and connect you with references where we can.

How does a team in India work with a hotel in the UK?

Our working day starts a few hours before yours and overlaps your morning and lunchtime, so calls sit comfortably in UK office hours. You'll have a named account lead, a dashboard you share with us, and WhatsApp or email for quick sign-offs, plus a monthly review call.

Can you cut what we pay Booking.com and Expedia?

We can't promise a figure, and we won't tell you to leave the OTAs, because for most UK hotels they bring in the most revenue. We keep your OTA content and rate plans working hard, while brand search, Google Hotel Ads, a faster booking engine and member rates bring guests who already know your name to your own site.

Do the new visitor levies change how we advertise?

They change what you need to show. If your hotel is in a city with a levy, guests should see it explained before they pay. We update rate displays, booking engine notes, OTA content and ad copy when a levy starts, and we track the English, Scottish and Welsh schemes so you aren't caught out by the next one.

Can we email past guests without asking for consent again?

Often, yes. The soft opt-in under PECR covers marketing similar services to people who have stayed with you, provided they were offered a clear way to opt out when you took their details and in every message since. Prospects, event enquiries and bought-in lists need specific consent. We audit your lists before the first send so nothing goes to people who never agreed to hear from you.

Is this page about restaurants as well as hotels?

This page covers hotels, inns, serviced apartments and resorts. If you run a standalone restaurant, café or pub, our restaurant marketing service is the better fit, and it's linked below. Restaurants and bars inside a hotel are included in the hotel's plan.

How do you help us win more overseas guests?

We pick the source markets that suit your hotel, then run search campaigns in their booking windows, write booking pages that answer first-time visitors' questions, and add ETA reminders to confirmation emails so guests arrive with the right permission.

Will we own our accounts and guest data?

Yes. Your Google Ads and Analytics accounts, Business Profile, booking engine and email lists stay registered to your hotel. We're added as users, and we only use guest data on your instructions.

How long before bookings increase?

Paid search and booking engine fixes usually show in your numbers within weeks. Local SEO, review growth and AI visibility build over three to six months, and email gets stronger with every stay. We agree milestones up front so you can hold us to them.

Explore

Related services and markets.

Want more guests booking your UK hotel direct?

Request a free growth plan: an audit of your channels in writing, a 90-day priority list and a marketing calendar for the year ahead, talked through on a call in UK hours.

Or call +91 95018 68775 · sachin@fielmente.com