01 · The basics
What are Google Ads promotional credits?
Google Ads promotional credits are incentives that can cover eligible future advertising costs after a business meets an offer's specific requirements. They are not cash, refunds or money that a hotel can withdraw.
For example, an eligible hotel might be offered a promotion that requires $500 in advertising spend within the specified period to qualify for $500 in additional Google Ads credit. The hotel pays for the qualifying spend first; Google then reviews whether the business is eligible for the reward.
Important: “Spend $500, get $500” is not an immediate 50% discount.
The initial $500 in ad costs must be paid in the normal way. The promotional credit, if approved, applies only to eligible costs incurred after the credit is issued.
02 · Available offer values
The seven published Google Partner promotional credit tiers
Google currently publishes the following USD offer values for eligible new clients of Partners and Premier Partners. A property's billing country and account determine whether a local equivalent and a particular offer are available.
| Qualifying ad spend | Potential promotional credit |
|---|---|
| $500 | $500 |
| $680 | $630 |
| $1,400 | $980 |
| $3,200 | $1,600 |
| $4,500 | $2,250 |
| $10,000 | $5,000 |
| $12,000 | $6,000 |
Source: Google's official Google Partners promotional offer guidance. USD figures are for reference; they are not a promise of an INR credit amount or availability in every account.
03 · Who qualifies?
What a hotel or resort needs to qualify
For a Google Partner promotional offer, Google requires a new advertiser, an eligible billing country and no existing promotion on the account. The managing agency must have active Partner or Premier Partner status and enough available promotional allocation.
- The advertiser must be genuinely new to Google Ads—not an established hotel opening another account.
- The Partner-managed account must be within 20 days of its creation when the offer is applied.
- Google must support Partner promotional offers in the account's billing country.
- No other promotion may already be applied to that advertiser account.
- The agency must have sufficient remaining allocation and the account must satisfy applicable Google policies.
- The hotel must meet the chosen spend requirement within 60 days from redemption.
Google verifies the new-advertiser status after the spend requirement is reached. It can take up to 35 days from that point for an approved credit to appear.
Infographic 02 · The eligibility journey
How promotional credits move from offer to usable ad credit
01
Check eligibility
Confirm this is a genuinely new Google Ads advertiser with an eligible billing country, no other promotion and a qualifying Partner-managed account.
02
Select the offer
The Partner checks its available monthly allocation, reviews the current offers and chooses a value appropriate to the hotel's real advertising budget.
03
Redeem promptly
The Partner assigns and redeems the offer within 20 days after the eligible Google Ads account was created.
04
Meet the spend requirement
The hotel spends the specified amount on qualifying ads within 60 days of the offer's redemption.
05
Google verifies
Google checks the spend and verifies that the business is genuinely new to Google Ads. Processing may take up to 35 days after the spend requirement is met.
06
Use future ad credit
If approved, the promotional amount can cover eligible future advertising costs until it is used or expires.
The 60 days begin at redemption; the 35-day processing period begins when the qualifying spend is met. All timings remain subject to applicable terms.
04 · What agencies can allocate
What does the monthly 15% Google Partner cap mean?
Google calculates an agency's monthly promotional credit allocation as 15% of its rolling previous 90-day managed Google Ads spend, with the amount recalculated on the first day of the month. This is a ceiling on eligible offers that can be assigned, not money paid to the agency or a guaranteed amount each client will receive.
Illustrative example only
Agency's 90-day qualifying spend
₹10 lakh
Potential monthly offer allocation at 15%
₹1.5 lakh
The orange portion represents the 15% allocation ratio. Actual amounts depend on Google's calculation.
This example is not Eazotel's actual account balance and is not a quote for a specific hotel.
05 · Value for hospitality brands
Why might a hotel benefit from additional ad credit?
A qualifying promotional credit can support additional advertising after the hotel's qualifying spend. That might mean more room to learn which campaigns, audiences and landing pages bring useful enquiries.
High-intent guest searches
Reach travellers comparing hotels, resorts and destination stays relevant to your property.
Direct booking campaigns
Send potential guests to your official website, booking engine or appropriate enquiry channels.
Campaign testing
Evaluate destinations, seasonal demand and creative approaches without confusing free credit with guaranteed return.
Better measurement
Compare calls, qualified leads, completed reservations and cost per booking rather than clicks alone.
In hospitality, the real goal is not merely to spend more. It's to generate profitable room revenue while improving the quality of the direct-booking journey.
06 · A distinction worth knowing
What if your hotel already runs Google Ads?
A hotel that previously advertised using Google Ads should not assume it can qualify again as a new advertiser through an agency or by opening a second account. Google checks whether the business is new to Google Ads, not only the age of the account.
Google does sometimes provide separate targeted promotions for existing advertisers, such as feature adoption or account reactivation. These depend on the individual offer and are not the same as the new-client Google Partner programme.
For an established hotel, landing-page conversion rate, tracked bookings, cost per acquisition and budget allocation are often more valuable than chasing a one-time promotional credit.
07 · Hospitality-first expertise
How Fielmente can help you use Google Ads more effectively
Fielmente is part of Eazotel, a Google Partner. We help hospitality businesses connect advertising with the full guest journey, from discovery to website visits, conversations and measurable booking outcomes.
- Hotel and resort Google Ads strategy built around destination demand, guest intent and property positioning.
- Call-focused, enquiry-focused and direct-booking landing pages with transparent offers and clear calls to action.
- Tracking for calls, forms, WhatsApp and confirmed bookings wherever reliable data is available.
- Campaign optimisation based on qualified lead value, acquisition cost and seasonality.
- A review of available Google Ads promotional offers for genuinely eligible new advertisers, without promising credits.
The promotional incentive can help an eligible hotel get started, but our success criteria remain straightforward: relevant guests, useful enquiries and bookings that make financial sense for the property.
Questions from hotel owners
Frequently asked questions
Are Google Ads promotional credits free cash?
No. They are advertising credits, not cash, reimbursements or refunds. The hotel normally has to meet a qualifying ad-spend requirement first.
Didn't hotels already receive promotional offers before Google Partner status?
Yes. Standard Google Ads promotions were available before and remain available to selected eligible advertisers. The difference is that Partner agencies have a separate programme for manually allocating offers to eligible new clients.
Will every new hotel client receive a promotional credit?
No. Eligibility, country availability, a Partner's monthly allocation and the exact promotional terms all matter. Google performs additional verification after the spending requirement is reached.
Can an existing hotel open another account to qualify as a new advertiser?
No. A different Google Ads account does not make the same previously advertising business a new advertiser. Google may offer separate promotions to some existing advertisers.
When can we use the credit?
After the qualifying spend and Google's verification are complete. The credit is applied to eligible future advertising costs, not to the amount required to earn it.
Does Google Partner status guarantee hotel bookings or lower CPC?
No. Campaign results depend on demand, competition, campaign quality, property pricing, website experience, conversion tracking and enquiry follow-up.
Official Google sources
- Google Partners promotional offers, available tiers and eligibility
- About Google Ads promotional offers for new and existing advertisers
- How promotional offers work with different payment settings
- Eazotel's Google Partner profile
Programme details may change. Check the current terms shown in the relevant Google Ads account before committing a budget. Google Partner status does not guarantee campaign performance or mean that Google endorses Fielmente's SEO services.