How are these restaurants in Canada disrupting the restaurant business through digital marketing

The restaurant business in Canada has been at an all-time high. The major reason for this is the variety of cultures that are present. Due to this, there are a wide variety of restaurants in Canada that are hugely popular and have created a benchmark in the F&B industry. However, the last few years have had a big impact on the restaurant business. The major reason has been the pandemic, which has now existed for a couple of years now. Due to it, people feared going out to a restaurant and having their favourite meal.

The sales in restaurants started going down quickly and as a result, many of them had to shut down completely. However, a few of them understood and evaluated the conditions in such a way that it turned out to be a boon for them and they have converted it into an opportunity. Many branded restaurants like Dhruvees by Wingell Hospitality, The Hakka Club Saint Barbara, The Hakka Club Argentia, and Desi Bar & Grill have used the Digital Marketing strategy from Fielmente hospitality marketing agency, India to make the most of the situation and still remain in the picture, even if people were unable to go out for dining.

How Digital Marketing is boosting the restaurant industry in Canada?

During the last few years, the strategy of attracting more customers has completely changed. Where the F&B industry was more reliant on physical and word-of-mouth promotions in the past, they have now started approaching potential customers through digital mediums. It is where Digital Marketing has been the most powerful tool for the segment to connect with people and place themselves as a brand.

• Digital Marketing keeps the business in focus or of relevance by making sure that it is active on social media and gaining more followers.
• Regular updates on the website and optimizing it in a way so that it ranks higher on the search engines every time.
• Increasing the online presence of the business using various platforms
• Providing more ways to contact the restaurant and increasing their online business at times when offline business is low.
• Increasing the interaction with the customer by getting their feedback, views, and reviews through various modes like E-mail, Social Media, survey forms, and more.
• Using Influencer marketing on social media websites and platforms.
• Network and Associate with other local businesses to increase the business network.
• Email Marketing to let the customers know about the latest discounts and new offerings.

How these restaurants are making the most out of the business using Digital Marketing

One of the major reasons why restaurants like Dhruvees, The Hakka Club Saint Barbara, The Hakka Club Argentia, Desi Bar & Grill have been able to make the most out of their business using digital marketing is because of representing them as a brand. It is one thing that is common among all of them. They have used digital marketing tools to make sure that their restaurant comes out as a brand, which would eventually lead to a brand loyal following. Since people have been spending more time online during the pandemic, especially on social media websites, it has become the perfect platform to connect with customers and let them know about the restaurants near them

It leads to more and more companies coming online and increasing their presence on social media platforms to stay highlighted every time. The same strategy was also used by the restaurants where they focused on increasing their presence on these social media websites and also through their own website. Using the digital marketing tools they were able to create a better and more engaging website for themselves which increased the customer interaction and also promoted them as a self-sufficient brand. Similarly, the restaurants became more active on social media websites, through their pages and advertisements, which made sure that they came as the top results in relevant searches. Here are a few things and strategies that were used by all these restaurants in Canada to promote their business.

Image: Instagram Page of The Hakka Club Saint Barbara

Visual Appeal

Food that looks good, makes you hungry and tempts it even more. It is one strategy that these restaurants have used to attract more customers. If you look at the Instagram page of The Hakka Club Saint Barbara, you will find that it has various pictures of their recipes. These images have been edited in a way that looks a lot more tempting and delicious, which automatically attracts the customer to want and try their food. The same is the case with the pages on Facebook. These restaurants have been adding various posts and images of their food to attract more and more customers to try it. Similar things can be done on the website as well, where it is regularly updated with new content and attractive images of the food delivered by the restaurant.

Online Delivery

Digital Marketing has helped these restaurants in the online delivery of their food as well. Even if the customers are not willing to visit the restaurant due to pandemic precautions, they can still order their food online. With the help of Digital marketing, these restaurants were able to create engaging websites which allowed them to order the food directly without any hassle. The navigation on the website has made it easy for people to check the menu and order directly. Similarly, the same online delivery promotions were used to inform people about online deliveries at their doorstep and the discounts one can avail of from that. Through Digital Marketing, their restaurant was able to convey a message to the customers that even if they are unable to visit the restaurant, they can relish the same taste from their home. One of such examples that restaurants have adopted is the delivery of food in a fixed and promised time.

Expanding the Network

Digital marketing not only helps to set up the restaurant as a brand but also helps them to increase their network of business which would further help them in earning revenue. Through Digital marketing, restaurant owners can strategize with other small business owners in the area and use affiliate relationships to increase their business. For example, guest posting on each other's blogs and recommending the restaurant services is one such way of increasing the network. Another example is that you can connect with a local hotel, which can recommend the restaurant on their website and social media page with discounts.

High Online Engagement with Blogs

Blogs are one of the best mediums through which you can get reviews and feedback from users. Through Digital Marketing, the engagement on these blogs is kept high, which helps in increasing the community who are brand loyal to the restaurant. Similarly, the restaurant can update the website and blog regularly so that people are able to see something new every time they visit it. It can be an offer, discount, scheme, introduction of a new recipe, and much more. Digital marketing keeps the community involved to increase their engagement and also increase their referrals to others.

Improving the Local SEO

You might have often searched for a restaurant near your home or office, with the words, "Restaurant near me". The results that you get from the search show you the most popular restaurants in the area that are close to you. This is what we call Local SEO. Improving the search parameters through Local SEO is one of the best ways to bring customers to the restaurant organically. It is one of the most important steps to attract the customer and something which all the popular restaurants mentioned above have done. Using Local SEO, whenever a person will search online for a restaurant nearby, the restaurant will mark the top place among the search results.

Verdict

These are some of the major digital marketing techniques followed by restaurants like Dhruvees, The Hakka Club Saint Barbara, The Hakka Club Argentia, Desi Bar & Grill, and a lot more. It has not only helped them in their offline restaurant business but has also helped them to build their brand image among people. As a result, they now have a much bigger fan following for their food and they could connect with the customers anytime through the online platform. It has not only helped the restaurants build a larger base, but also helped them to stay connected with the customers, no matter what the situation is.